McDonald’s’ recently announced McRib NFT series appeared to be successful, so far. A Twitter user found a racial slur within an early blockchain Etherscan transaction.
McDonald’s re-introduced McRib to its menu to celebrate the company’s 40th anniversary in the USA. They celebrated with a limited edition NFT. The 10 lucky winners who followed Twitter and interacted with specific posts via retweeting got NFTs at launch.
This continued until the end of October, and the beginning of November. Token winners have received them in the last few weeks.
The launch was the beginning of McDonald’s NFT series’ announced in the USA, anyway, they announced an exclusive NFT series for certain employees and customers in China in early October.
As a part of their American campaign, which included NFTs, McRibs were releasing back in restaurants for a limited time. This excited fans across the country. It has not been available on the menu continuously since 1989. Nevertheless, it became available for advertising purposes for several years.
A Twitter user lately discovered the racial insult while reviewing the multi-billion dollar NFT series’ smart contract.
At the beginning, they were wary of the fact that their findings may not have been from the actual launch of McRib NFT. But after various reviews. These included start-up date, distributor address budget, and distributor address. The probable fact was that he was from McDonald’s, and the details actually matched. In addition, one of the “owners” confirmed the OpenSea link after calling the Twitter user.