McDonalds France has teased a collection of NFTs representing iconic menu items like the Big Mac.
The NFT is called the’ Big Mac Rubik’s Cube.’
188 NFTs will be released, and it will be available specifically for special employees and customers.
Contrary to other brands who have released NFTs, McDonald is not selling the digital artworks; instead, it is offering them as prizes in a social media contest.
The head of social media Pierre Guengan said that the winner will be free to whatever they want with their NFTs. They can sell it any time they like.
The CEO of McDonald’s China, stated:
“McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting- edge technology. I am pleased that McDonald’s has become the first domestic restaurant brand to release an NFT.”
Undoubtedly, in the future, McDonald’s will release more NFTs out with these Big Mac NFTs to more audience.