Creators can now convert their viral posts to NFTs and sell them on the new Melon platform. Melon is the first platform to turn famous digital content into rare digital collections for fans to collect, exchange and use exclusive prizes. Thus, it offers a new method for creators to monetize their content.
This is a game changer for developer economics because this is the first time that collectors can have a truly and verifiable piece of online content. Without a platform, anyone can copy, and modify viral content.
In fact, Melon is not simply an NFT marketplace. It also established a new category for NFT collectors and fans: viral NFTs. These kinds of NFTs obtain their value from the way they went, also called the reach, and their rarity. Like any collectible, the more viral a content is, the more unique and precious it becomes as a collectible NFT.
By doing so, all of Mellon’s content are existing, viral, and symbolic moments that others cannot copy and make in vain. Contrary to other NFTs that are favored for quantitative metrics such as art quality and roadmap, viral NFTs are few. Thus, the platform can simply verify views, likes, comments and impressions before becoming a limited- edition NFTs.