The previous year, MGA Entertainment’s LOL Surprise! characters officially stepped into the metaverse. Amazingly, the company partnered with NFT Quidd marketplace for a series of licensed LOL Surprise! digital collectibles.
The doll’s series is surly one of the most successful toys ever offered. So, the next drop is likely to be a hit.
Currently, Animoca Brand’s NFT marketplace Quidd confirmed its recent collaboration with MGA Entertainment. Essentially, the toy giant maker will bring the best-selling characters to date, LOL Surprise! to the Metaverse.
To start with, the awaited drop will consist of limited-edition licensed NFTs. Definitely, collectors can mint the digital assets using the Quidd website and application. In addition, future avatar NFTs will be compatible with other projects like The Sandbox as well.
“We’re excited to collaborate with Quidd on continuing L.O.L. “Investing in Surprise in the digital space and putting MGA Entertainment at the forefront of creation,” states Isaac Larian, CEO of MGA Entertainment. “This partnership will provide collectors to show their interest in the growing metaverse ecosystem and experience LOL Surprise! in a complete novel way.”
Quidd is one of the fastest growing NFT marketplaces of the year. The novel platform is supported by Animoca Brands of NFT-focused platforms and projects.
Currently, Quidd has more than 8 million users. Actually, the creative market plans to link brands and collectors; so, facilitating NFT trading.