Michael Jordan and his son Jeffrey Jordan have confirmed that they will release a new NFT marketplace.
Actually, it is really simple. The entertainment and Technology Investment, HEIR Inc, will particularly spot GenZ audience. As a next-generation holding company, the concentrate is on building culturally inspired brands related to entertainment and technology.
The company’s initial product is HEIR, a personalized community web 3.0 platform. This setup allows athletes and their fans to connect with each other. Someone seems to think the idea has a start-up, as it has secured an initial investment of $10 million for the project.
The company was led by Thrive Capital, with investors like Solana Ventures, technology entrepreneur and investor Alexis Ohanian, New York Knicks CEO and senior basketball consultant William Wesley. Not to mention the Chicago Bulls guard, Lonzo Ball.