NFTs are constantly becoming an experience, not the content or asset itself. NFTs have come a long way from just a work of art or a photo of a celebrity. Now, many of these tokens have in-house experimental opportunities. For instance, renowned pianist, Sofiane Pamart’s NFTs offers exclusive benefits such as VIP access to Pamart’s birthday party each year. Therefore, it is not surprising that many people in the community are looking for NFT experiences.
“Your users do not want NFTs, they want experience,” a Twitter user, yungwknd.eth, lately tweeted. “Do not sell NFTs, sell your experiences and let NFTs be the technology on which your experiences are built”.
Yungwknd.eth is not alone in focusing on NFT experiences. “People prefer not to own content, they want to own experiences,” said David Phelps, who writes about crypto and Web 3.
As every body knows, NFTs are basically digital certificates that grant ownership and authenticity to a physical or digital good. Include special experiences to the mix and redefine ownership. And that’s exactly what many projects performed, especially celebrity projects.
For many musicians, artists, athletes and actors, NFTs are a means to connect with their fans and provide fan experiences. Take the NBA Utah Jazz as an example. In September, they released virtual locker room NFTs, which give owners exclusive entry to the team’s locker room.
In the end, NFTs are all about community. For this reason, various projects presently offer experiences to collectors, even if they were not initially on the roadmap. For example, some series’, such as BAYC, host unique yacht parties.
Actually, this is just the start. NFTs have the potential to take experiences to new levels. Obviously, if it is projects from brands, celebrities, or artists, experience will shortly be essential to remaining in the game.
