Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Miller Lite Beer Company opened a bar in Decentraland

Miller Lite Beer Company opened a bar in Decentraland

The Miller Lite Beer company has just opened a virtual bar in Decentraland. The Meta Lite Bar is similar to a normal bar, but with a few changed.
Additionally to popular bar games and decors, like a pool table and a jukebox, the Meta Lite Bar allows customers to enjoy virtual beer and perform on an open microphone stage. Furthermore, plus acting as a marketing tactic, the Meta Lite Bar bypasses the Superbowl’s ad block.

This is because Miller Lite’s rival, Anheuser Busch, sponsors the NFL’s beer. Thus, the former cannot run traditional ads during the Superbowl. Via the Meta Lite Bar, customers can watch Miller Lite’s Super Bowl promotional video. Besides, the company is giving away $500 to the 10 lucky Meta Lite Bar customers on the eve of the Superbowl.

“While many brands are now appearing in the metaverse world, Miller Lite is keeping one foot in the virtual world and the other in the real world,” said Sofia Colucci, Vice President of the Miller family of global brands.

She continued: “We use our Meta Lite Bar to motivate real-life hangouts over real-life beer and give guests the opportunity to achieve their shares of Miller Lite on game- day. Presently, you and your avatar can enjoy Miller Time with your friends.”

About Nicolle

She is an Indian Freelance writer. She loves thinking, learning, and writing about all things Web3.

Latest NFT News, Trendings and Tutorials, right in your inbox, every Monday

IMPORTANT DISCLAIMER: All content provided here in our website, hyperlinked sites, social media accounts and other platforms are for your general information only, procured from third party sources. We make no warranties of any kind in relation to our content. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion. You should conduct your own research, review, analyse and verify our content before relying on them.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *