In collaboration with KnownUnknown, a new web3 creative community, Monotype made “Helvetica The NFT,” which is a collection of NFTs made by twenty-five artists from all over the world. Each design tells a different story, but they are all tied together by the most famous font in the world.
“Typography drives culture and business, and artists have never had it easier to find new ways to express themselves and share them with their communities,” said Alice Palmer, SVP of Marketing at Monotype. “This partnership has led to a collection of art that has never been seen before and shows how important Helvetica is in a new market. Token holders will be able to connect with their favorite designers and a growing community of design fans who are part of the KnownUnknown ecosystem.”
The partnership shows how important typography is in a digital-first society by creating new ways to communicate, do business, and reach people. Artists in fields like graphic design, branding, shoe design, and photography have made creative works with Helvetica Now Variable, which is the most digitally optimized version of the font ever made. Monotype and KnownUnknown worked with Avalanche’s blockchain to make the collection possible. This was done in part because the collection has a small impact on the environment.
Helvetica was the thing that brought together creators of different ages, backgrounds, and experiences to work on this project. For example, Margaret Calvert, who is best known for making several road signs in the UK and the Calvert typeface, is taking part in her very first NFT. Paula Scher, one of the most famous designers in the world and a partner at the New York office of the prestigious consulting firm Pentagram, also made three unique designs. Vicky Vuong, a former electron microscopist who now designs sneakers, put distorted Helvetica type on a real shoe to make a pattern that changes into three different patterns with different rarities. Kunel Gaur, Jasmina Zornic, Julian Montague, Wayne Lawrence, and many more are some of the designers for this first collection.
Type and art fans can buy NFT from the creators starting today. There are three levels of rarity, with prices of $100, $250, and $500 USD.
“Typography drives culture and commerce, and in today’s world, artists’ ability to create new forms of expression and share them with their communities has never been more accessible,” stated Alice Palmer, SVP of Marketing at Monotype. “This collaboration has produced a never-before-seen collection of art that celebrates the role of Helvetica in a new marketplace. Holders of the tokens will have access to both the creators they admire and a growing community of design enthusiasts who are part of the KnownUnknown ecosystem.”
NFTs, which are like unique trading cards, have become very popular, and interest in the technology that makes it possible to make, sell, and collect digital art keeps going up. Even though NFTs are used as a digital way for companies and celebrities to talk to their fans, research into what they can do is still in its early stages. Fans can get digital type posters, abstract art made from type, sketches from behind the scenes, early access to gallery shows, and font downloads, among other things, through NFTs.
“As producers try out type design for virtual reality settings and the Metaverse, they get better at making a third dimension, moving from a flat world to one that makes you feel like you’re in it. They are looking at type design and letter forms that are easy to read from different angles and with different levels of automation, without sacrificing real brand experiences “said Palmer. This partnership shows how passionate and creative people can be when they work at the intersection of art, culture, and technology.
“Helvetica The NFT” came out early on June 23 at iR Gallery Soho, where some of the designers were showing their work. People who went to Times Square in New York City from June 20–23 saw the collaboration and artwork on the area’s many digital screens. This was done in partnership with Avalanche and KnownUnknown and timed to coincide with NFT NYC.
How Monotype Works
Monotype makes brands that mean something by using type, technology, and skill. The company works with the best type foundries in the world to offer the widest range of high-quality fonts. To find out more, go to www.monotype.com.
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