According to recent filings with the United States Patent and Trademark Office, Monster Energy has four continuing trademark applications that are tied to NFTs and the metaverse realm (USPTO).
Drinks, food, supplements, sports, gaming, music, and fashion are among the virtual commodities included by the original trademark application, which also includes other downloadable virtual items. According to the petition, such downloaded audiovisual materials would be “authenticated by NFTs” before being used. The program also includes computer apps that support blockchain data transactions, which are necessary for the application to function properly.
“Online marketplace for virtual products customers and sellers,” according to the second file, is comprised of NFT-authenticated retail store and online retail store services, as well as a “nationally recognized Trustmark.” meantime, the third file contains information on entertainment services associated with virtual clothing. Finally, the fourth file entails the development and deployment of an online platform that makes use of blockchain technology to facilitate the transfer of digital assets between users.
According to data given by the United States Patent and Trademark Office, the processing of first-time trademark applications might take up to 7.4 months.
This year seems to see a surge in the number of companies incorporating intellectual property applications into their operations in the NFT and metaverse sectors. Earlier this month, the New York Stock Exchange filed a trademark application for the trading of NFTs on the exchange. The same year, McDonald’s trademarked “McMetaverse” locations, which include the company’s successful McCafe brand, as well as other concepts.