Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

MoonPay launches in-store NFT claim for Alo Yoga retail chain

MoonPay launches in-store NFT claim for Alo Yoga retail chain

The brick-and-mortar retailer is giving away “daily affirmation” NFTs created on the Ethereum scaling network Polygon

Alo Yoga, an apparel and accessories retailer with dozens of locations in several U.S. states, has launched an in-store NFT claim in partnership with crypto payments company MoonPay, allowing brick-and-mortar consumers to receive free digital collectibles featuring “daily affirmations.”

The in-store experience, introduced for Mental Health Awareness Month in the United States, allows customers to touch a smartphone against a terminal that reads “Tap for Mindfulness” at the checkout counter.

The terminal is equipped with a near-field communication (NFC) chip that directs customers to a website where they can claim their complimentary daily NFT.

The company says that the NFTs are based on art that focuses on the idea of “mindfulness,” and that the asset will also give people access to mental health tools. Alo will also let customers know about more ways to get NFTs through email.

Alo’s in-store initiative was developed utilizing MoonPay’s NFT minting platform, with collectibles minted on the Ethereum scaling network Polygon. In an effort to make the entire procedure non-technical and accessible to anyone, the clothing retailer is covering all minting costs associated with the promotion.

“We’re not using Web3 jargon,” Alo Yoga Global Head of Marketing Angelic Vendette said, in a release. “Instead, we are providing our community with the opportunity to explore digital ownership in familiar environments.”

The in-store NFT claim was created in collaboration with Digital Twin Studios, similar to a previous NFT release from Alo Yoga tied to digital certificates of authenticity for its Aspen Collection physical apparel drop. Alo stated in a press release that the daily affirmation NFTs could provide holders with future benefits such as token-gated access to events and exclusive sales.

“We anticipate that most users will initially engage in Web3 through the brands they know and love,” MoonPay CEO and co-founder Ivan Soto-Wright said in a statement.

Content Source:

About Tina

Tina concentrates on all matters related to NFT and Web3. Tina uses social media to spot NFT trends and report unique news.

Latest NFT News, Trendings and Tutorials, right in your inbox, every Monday

IMPORTANT DISCLAIMER: All content provided here in our website, hyperlinked sites, social media accounts and other platforms are for your general information only, procured from third party sources. We make no warranties of any kind in relation to our content. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion. You should conduct your own research, review, analyse and verify our content before relying on them.

Recommended Posts

Leave a Reply

Your email address will not be published. Required fields are marked *