The pop singer has spent the past year working on a video series on fatherhood with the digital artist. Three nonprofit groups will benefit from the revenues.
She bought a nonfungible token of a tattooed ape from the Bored Ape Yacht Club, a collection of digital art, in March for 180 ether, a digital currency worth $560,000 at the time.
The singer debuted her own NFT series, “Mother of Creation,” on Monday, which has three digitally made videos picturing her as a nude woman giving birth to flora, animals, and technology. The artworks are the result of a year-long cooperation with Mike Winkelmann, better known as Beeple, a digital artist.
“This is such an absolute, insane honor,” said Winkelmann, who is known for selling an NFT for $69 million at Christie’s in 2021. “I seldom work with other people. This will most likely be my last one for a long time.”
From Wednesday through Friday, SuperRare will auction Madonna and Beeple’s NFTs for charity.
“It’s counterintuitive to who I am,” Madonna said in a phone interview, explaining that her first struggles with the concept of digital assets pushed her to look into what she saw as the religious and communal components that drive the NFT market.
Madonna’s avatar gives birth to diverse species from a hospital bed, a rusted vehicle, and a forest floor, respectively, in three videos made by Beeple and Madonna. Each video has been accompanied with poetry, some written by the singer herself and others by Rumi, the mystic poet.
Madonna stressed on the importance of the butterflies and centipedes she gives birth to in the music video. “They stand for hope. They stand for technology.”
The proceeds from the NFTs will go to three organizations that help women and children: the Voices of Children Foundation, which helps those affected by the Ukraine conflict, the City of Joy Foundation, which helps survivors of violence in the Democratic Republic of Congo, and Black Mama’s Bail Out, which provides bail for incarcerated caregivers.
The charity auction takes place at a time when the NFT market’s future is uncertain.
SuperRare’s sales in November were $10 million, down from a record-breaking $35 million in October, according to John Crain, the company’s founder and CEO. The mismatch, he believes, is proof of the NFT market’s development rather than its collapse.
“It’s been a frothy year, but marketplaces are inherently volatile,” Crain said. “There are fluctuations, but I wouldn’t call it a bear market.”