Have you ever wondered what metaverse flavored drinks taste like? You can now experience it with Coca-Cola’s Zero Sugar Byte. As reported by the brand, Zero Sugar Byte will be the initial Coca-Cola flavor to be born in the metaverse. This seems so interesting. In deed, the beverage will first appear in the metaverse, before it hits retail stores in the United States next month.
With the release of Zero Sugar Byte, there are two immersive digital experiences. Initially, get acquainted with Pixel Point”, a metaverse Fornite Creative mode game. Here are four multiplayer mini-games which you can play: The Castle, The Escape, The Race, and The Tower. In all the games, you have to work with other players to solve challenges and advance up the tower.
After that, you can enter an Augmented Reality game which shows BYTE, an eight-bit pixel which got left behind when Coca-Cola stepped into the metaverse. Do you want to learn how to do so? Just scan your zero-byte sugar Coca-Cola package in the sites. When done, your next step is to conduct BYTE to rejoin the Coca-Cola logo in the game. Hit other players’ complete times and post your accomplishments on social media.
Zero Sugar Byte will be accessible in twin packs. One for using, and the other can be collected for purposes. Since twin packs are sold in limited quantities, ensure that you keep an eye on their announcement dates. This product is initially released on April 4 in Latin America. For US consumers, on May 2nd. Concerning China, it is on May 23rd.
Overall, Coca-Cola has been making its way to metaverse since the previous year. The brand launched the NFT collectibles for the first time on World Friendship Day. Later, in February in the current year, Coca-Cola released Coca-Cola Starlight with AR concert featuring Ava Max. One thing is obvious to everybody, Coca-Cola will not slow down on its way to the metaverse. In deed, the brand will offer more flavors under its creation core the current year.