Linkin Park is back with a new song and music video that has something to do with Web3; it was directed by famous digital artist Emily “pplpleasr” Yang and Maciej Kuciara, who helped start the Web3 video platform Shibuya.
The “Lost” music video teaser was made by pplpleasr and Kuciara. It features Mirai, the main character of Shibuya’s NFT-driven anime web series “White Rabbit.” Friday at 12 a.m. ET, the video will be made public.
On the YouTube page for the animated video, Shibuya is listed as the studio that made it, and AI startup Kaiber is listed as the studio that helped make it. Kaiber uses artificial intelligence to make animated videos based on phrases given through its platform.
Linkin Park’s 2003 album “Meteora,” which has sold over 16 million copies, has a track called “Lost” that has never been released before. It is being put out as part of the 20th anniversary of the album.
Linkin Park’s lead singer, Mike Shinoda, is a well-known Web3 fan who has put out a lot of projects in the NFT world, like artwork and a mixtape called Ziggurats. Shinoda collects tokens that can’t be exchanged for money and has put money into companies in the same field, like the Web3 music streaming site Audius.
Shibuya is a video platform where users can buy Ethereum NFT producer passes to have a say in how content is made by voting on different story lines. The content is free to access, but only people who own NFT can change the stories. The company was started by pplpleasr and Kuciara in 2022, and it just got $6.9 million in funding.
Shibuya’s first song is “White Rabbit,” and Mirai is in the Linkin Park music video. At the moment, it is unclear if the “Lost” video release will be linked to other content on the Shibuya platform, such as NFTs.
Early in 2021, when the market for non-fungible tokens (NFTs) was heating up, Pplpleasr’s tokenized animated videos based on new DeFi protocols sold at auction for a lot of money. She also made the cover for Fortune magazine and sold NFTs based on it. This brought in almost $650,000 for journalism causes.
Content Source: decrypt.co