CEO Kevin Rose revealed at the Consumer Electronics Show (CES) in Las Vegas on Friday that United Talent Agency (UTA) has signed PROOF, the firm behind the popular non-fungible token (NFT) collection Moonbirds.
UTA, one of the three largest talent agencies in Hollywood, will assist PROOF in expanding its reach through a variety of partnerships.
“We’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand,” Rose said in a tweet.
“We’re already working on upcoming partnerships we know you’re going to love and couldn’t be more excited to kick off 2023 with a bang,” Rose tweeted.
According to UTA, the connection will help Rose expand into “brand partnerships, merchandising, licensing, sponsorships and more, and create new opportunities in film, television and publishing, among other verticals.”
Under the direction of Web3 director Lesley Silverman, the California-based talent agency has been expanding its Web3 portfolio by signing NFT projects CryptoPunks and Deadfellaz as well as NFT artist Diana Sinclair. In October, UTA announced that it would increase its investments in Web3 startups as part of a cooperation with Investcorp.