Spartan, the global extreme wellness and fitness brand with a 10+ million strong community, today launched the Unbreakable Global Pass, a digital non-fungible token (NFT) that grants access to more than 450 of the world’s most epic trails, obstacle course races, fitness challenges, and cultural experiences in more than 45 countries around the globe. The Unbreakable Pass is the company’s first truly global offering and is part of its mission to change 100 million lives by giving people around the world tools and equipment to train hard, eat healthily, and develop habits that lead to a life of constant progress.
Spartan is issuing 15,000 Unbreakable Passes which are 100 percent sellable and transferable, and include access to unique benefits such as Spartan 300 Memorial: Original Unbreakable Pass holders will have their name live on forever through a first-of-its-kind statue that has been approved in Ancient Sparta on behalf of Spartan, paying homage to the Spartan 300. This 35-foot statue will have 15,000 stones circling it in support of the statue, and each will have the names of the initial 15,000 pass holders. Joe De Sena, the founder, and CEO of Spartan plans to have his ashes buried under his stone at the site and invites all Super Rare Unbreakable Pass holders to do the same.
Super Rares: Of the 15,000 NFT passes, there will be 300 Super Rares, which will give the pass holder a guaranteed nine years of global pass access. The Super Rare pass holders will be chosen at random, and have access to additional perks not available to other holders, including the option to have their ashes spread over the Spartan 300 Memorial after they pass on.
Annual Unbreakable Event: Unbreakable Pass holders will have the opportunity to attend this annual 3-day event where they will meet the founder of Spartan, attend live training sessions with some of the world’s most elite athletes, celebrate the unbreakable Spartan community, and feast together daily.
The Unbreakable Pass will provide access for up to nine years to all of Spartan’s global events, guaranteeing the holder three years of global access up front, with the opportunity of two additional 3-year periods. To qualify for each additional 3-year period, the holder will need to attend all three Unbreakable Events in the previous three years.
The membership program includes access to every brand in the Spartan portfolio, including Spartan Races (including championships), Tough Mudders (including World’s Toughest Mudder), Spartan Combat, Spartan Trail, DEKA, La Ruta mountain bike race in Costa Rica, HIGHLANDER adventure hiking, M20 paddleboard races, the Patagonia Run trail race, Peak Races (Woodsplitter, Bloodroot Ultra, Mount Sparta, Death Race, Camp Spartan, Snow Devil Snowshoe), Hurricane Heats and Aggies.
Unbreakable Pass holders will also have exclusive access to Unbreakable Merch drops and other VIP treatment and loyalty rewards.