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The Balmain Thread

The-Balmain-Thread NFT Event
Event Date: September 28, 2022
Organizer: Balmain + MINTNFT on XRP Ledger
Type: Online

French fashion house Balmain announced this morning during Paris Fashion Week, ‘The Balmain Thread’ a membership, loyalty, and rewards product that is powered by Web3 technology. The NFT membership is created by a premium minting platform, MINTNFT, and powered on the XRP Ledger, a certifiably carbon-neutral Layer 1 blockchain.

This news is an industry-first for the fashion industry and will be featured at tomorrow’s Balmain Festival, the future home to 10,000 of the house’s most passionate customers and fans.

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