Last week, Niantic, a leading augmented reality (AR) company, revealed that it is cooperating with the National Basketball Association (NBA) and the National Basketball Player’s Association (NBPA) to create an original AR game named NBA All-World.
The mobile game uses Niantic’s geolocation tech to immerse NBA fans in a real-world metaverse NBA experience. The game is free and users can compete and play with NBA hoop begins in their neighborhood.
Niantic builds real-world metaverses and has experience building games which encourage engagement in local communities. Established in 2010, the company’s duty is to use developing technologies to enhance our experiences as humans in the physical world and to create products which influence movement.
As reported by Niantic’s Senior Developer, Marcus Mathews, the game “enables players to show where they come from.” Matt Holt, the Head of Consumer Products at the NBA, added that NBA All-World will offer fans around the world with an “immersive” and completely immersive experience. The real-world, AR game will be the initial of its kind for the NBA, though the league has been deep in Web3 for some time presently.
In addition, users can buy custom NBA apparel for their avatars and be qualified for unique drops. There is no set announcement date for the game, but interested players are encouraged to register on NBAALLWorld.com to be informed when it is available in their country.
The NBA continues to be a developer in Web3
Different reports have covered all kinds of industries and people entering Web3, such as fashion, luxury cars, sports, celebrities, and so on. But among this community, the NBA has been leading the way for some time.
In 2019, the NBA collaborated with the CryptoKitties’ creators Dapper Labs, to create NBA Top Shot, an NFT marketplace which lets users purchase, sell, and trade digital cards and videos of NBA players and moments.
NBA Top Shot started the league in the NFT space, and has not looked back since. Below are some more NBA stories in Web3:
• NBA is creating a City-Wide NFT gallery for the All-Star Game
• NBA is releasing 30 NFTs, which double as VIP All-Star tickets
• NBA and Lebron James file for NFT trademarks
• NBA announces 18,000 dynamic NFTs for playoffs
In addition to the league, different teams and players are active in Web3, containing the latest NBA champion and Finals MVP Stephen Curry, who owns the Bored Ape Yacht Club NFT and is a member of golf-themed decentralized organization Links DAO.
Time will show whether the new AR game from Niantic and the NBA will be as original and compelling as it seems.