Nike’s Swoosh logo began not too long ago. Intended to foster a “inclusive digital community” for Nike consumers and athletes, Swoosh is a new metaverse marketplace platform.
Users of Metaverse, a blockchain-based platform, will be able to interact with other users who are also interested in buying virtual items and participating in engaging activities. Users of Nike’s platform in the currently beta-testing innovation space will soon be able to collect virtual footwear and clothing items to wear on the site. In some cases, customers will be able to get their hands on physical goods or tickets to live events.
When the new launch is officially registered by the end of the month, Nike will focus on communities outside of the United States and Europe. In 2023, as per Nike’s current schedule, the company will release its first line of products. Community opinions will be considered. To compete for the chance to co-create a virtual product with Nike, Swoosh plans to present a challenge to a group of its members.
It has just come to light that Nike will be making a big investment in web3 and the Metaverse. During the month of December 2021, Nike Inc. purchased RTFKT, a digitized producer of digital sneakers, collectibles, and accessories. Nike had filed for seven trademarks before to the event, all of which related to its plans to produce and sell digital versions of sneakers and products. As veteran analyst Stifel put it, Nike’s growth into potential NFT services would be facilitated by the company’s strategic values.
Nike has partnered with the Roblox gaming platform to create “Nikeland,” a virtual world where Nike fans can play games, interact with one another, and dress up their avatars in Nike clothing. You’ll find popular brands like.
Digital opportunity is being explored by many companies, not just Nike. At the same time, in September of this year, Walmart debuted two new metaverse experiences on Roblox.