Nissan Motors is using cutting-edge technology to deliver its recent campaign in the Metaverse, the launch of the all-electric crossover SUV Ariya. Nissan will use the WebXR-enabled browser to provide an immersive visual and interactive art experience available through desktop, mobile, and virtual reality.
Regarding the project, Nissan challenged five British artists to draw the new all-electric Ariya and show how the new eco-friendly vehicle is a “ray of hope” in their respective cities. The featured artists are Retro Manni (Birmingham), Tishek Barzanji (London), Janice Leung (Leeds), Neil Keating (Liverpool), and Antidote (Manchester).
The artists were inspired by the timeless Japanese design of the Ariya and their experiences for the exhibition, which is named the Nissan Electric Lab. The Metaverse space offers artwork and allow users to get to know the new design of Nissan’s electric car. With a Meta Quest headset, the campaign can be found in 3D.
Nissan is excited about its Ariya electric SUV and releasing it on Web3 in an available and inclusive way. The Ariya advertising campaign will continue for two months, and Ariya shipments are expected in Aug.
Virtual exhibitions are on the rise in the Metaverse
The Nissan Electric Lab in the metaverse is special, but Nissan is not the only car manufacturer passionate about Web3 and the Metaverse. As the Metaverse lets users set up an event from anywhere in the world with an internet connection, the possibilities for virtual events are huge – and car manufacturers are beginning to catch on.
A few weeks ago, Volvo Cars India introduced its initial all-electric SUV model. The XC40 Recharge would be released in “Volvo’s version of the metaverse. The vehicle will be Volvo’s initial electric vehicle in India, and also the initial price-reveal in India of a vehicle in the metaverse.
And in addition to virtual showrooms, automakers are discovering different ways to use the nascent technology. The previous month, Fender & BMW collaborated with Meta for VR experiences which will be available to users in the US, Canada, and the UK via the Meta Quest 2 headset.
Time will show if the Ariya campaign will be successful in the Nissan Electric Lab. But there’s a chance: While the Metaverse continues to grow and expand, we will see more virtual showrooms showcasing the recent vehicles.