Touch is an issue that has been raised in lately, particularly since the various quarantines around the world have reduced people’s need for touch. Thus that the science of dermatologists got the Nobel Prize. Nivea and their initial NFT series highlights this need.
Nivea has entered the space of NFTs with Italian visual artist Clarissa Baldassarri. Baldassari suffers from a temporary visual impairment early in her artistic career. Without a feeling she depended on highly, she had to learn how to experience art without conventional vision. These restrictions encouraged her more as an artist.
Via this partnership, they are aiming to support people who are at risk of loneliness. This includes babies born early, visually defective individuals, elderly with dementia, and girls in weak conditions. They wish that investing in global human touch projects and the Nivea NFT will have a positive impact on people’s health and well-being.
Baldassari made the NFT from a stitching tool, a board with a layer of rubber, and a thin sheet of plastic on top. It seems like a punch needle technique, encloses with white thread. Actually, the technique was mainly made for Braille texts. Baldassari’s late friend Cecilia gave her this special wing. Cecilia was blind as well, and for the first time introduced her to the concept of viewing the world via touch.
