PSG, or Paris Saint-Germain, is a French footballing powerhouse that has made the initial steps toward entering the metaverse.
The Parisian club, which counts Lionel Messi, Neymar, and Kylian Mbappe among its ranks, has covered the following categories in its trademark registration submitted on March 16: Non-fungible tokens (NFT)-backed multimedia; cryptocurrency wallets; cryptocurrency transaction management; virtual clothes; sports equipment; and electronics
On Monday, March 21, Michael Kondoudis, a qualified metaverse trademark attorney, broke the news on Twitter.
The Washington DC-based lawyer stated in a press release
“Paris Saint-Germain is one of the world’s best-known football clubs, and the value attached to the team’s name and brand is substantial. This filing represents the next logical step to protect the brand as it moves into the Metaverse.”
Mr. Kondoudis continued
“Clearly, PSG sees the potential of the Metaverse and is preparing its trademark for the virtual economy that will dominate it,” adding that this filing “follows the trend by other professional sports brands to begin preparations to participate in the Metaverse.
Overall, the trademark attorney anticipates a rise in the number of trademark registrations for non-traditional and virtual professional sports items and services in the next year.
“We anticipate that the number of trademark registrations for NFT and virtual products and services from the professional sports business will increase over the next twelve months as companies understand the need for protection in the Metaverse,” stated the attorney.
In February, Finbold revealed that Manchester City, the current English Premier League champions, had begun construction of the world’s first metaverse football stadium with the assistance of Sony virtual reality (VR) specialists.
Fans may meet up with other players in the metaverse, speak with one another, and buy things that aren’t accessible in the real world, among other possibilities under consideration.
Companies, corporations, and celebrities have all been increasing their presence in the metaverse for a long time.
According to a recent Finbold analysis, the number of NFT trademark registrations in the United States surged by 421 percent in 2021, up from three in 2020.