Pepsi collaborated with American singer-songwriter Mary J. Blige to host the opening of the “Strength of a Woman” Festival and Summit. They organized different activities to support female artists, musicians, creators, entrepreneurs, etc. in Atlanta. One of the highlights of the weekend was the free POAP NFTs, which were given specifically to summit attendees.
What happened this weekend? ft. Pepsi
In the first stage, the performance highlighted a Gen Z concert in the Tabernacle of Atlanta. The event highlights Pepsi Music Lab finalist StarchildKayla, that started her new original song, Up.
After that , celebrity chef Carla Hall launches Pepsi Dig In’s new restaurant royalty program. The project mainly celebrates black-owned restaurants, where the community can recommend their favorite restaurants to join the list. Through the event, Carla Hall led a board of Black women’s restaurants to discuss the present issues in the food industry.
Besides, Pepsi Stronger Together gave $20,000 to save the city of refuge, and back women in need. This charity will go straight away to provide crucial professional and daily clothing as well as personal care stuffs. City of refuge is an organization which offers services to families and people in crisis. They help their female residents get back on their feet, and back the donation-based closet program.
Ultimately, Pepsi cooperated with some of the best Web3 female artists in the market to provide free proof NFT attendance protocols (POAPs). The NFTs were on display during the event, and all attendees got one.
Overall, this event was a great success. Pepsi keeps on to use their influence on the world stage and their rich heritage in music and entertainment to influence change.