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Playboy is expected to introduce MetaMansion virtual world this year

Playboy is expected to introduce MetaMansion virtual world this year

Users without a Rabbitar will be able to get into the MetaMansion, but they won’t be able to go to all of the “cool places” in the virtual world.

The Playboy MetaMansion will soon appear. Liz Suman, the Web3 lead for Playboy, told Decrypt at NFT Paris last week that the virtual world is scheduled to launch this year and that there will be methods for users who are not part of the magazine brand’s Rabbitar community to access it.

“It’s been the plan all along for the Rabbitars to be the VIPs of the MetaMansion experience,” Suman, who is VP for art, editorial, and Web3 at the 70-year-old media brand, said in an interview.

“That is still very much the case, while also opening it up in this way that’s integrating The Sandbox’s community, maybe onboarding other people who are interested in web3 […] and making a space that is a place for everyone.”

The partnership between The Sandbox and Animoca Brands was announced last summer. However, further information has been kept under wraps thus far.

The presentation of Playboy’s MetaMansion

MetaMansion virtual world Playboy Sandbox

The MetaMansion, which Suman referred to as the “north star” of the company’s Web3 strategy, is an expansion of Playboy’s previous metaverse initiatives. The group released its first NFT collection in 2021, tapping into its decades-spanning archive of photography and artwork.

Later that year, the “Rabbitar” avatars were published, and 11,953 of the 3D rabbit character NFTs were made available for purchase. According to NFT marketplace OpenSea, the collection’s total transaction volume had reached 2,779 ETH, or more than $4.5 million, at the time of writing.

Although users without a Rabbitar should be able to enter the MetaMansion, Suman stated that they won’t be able to access all the “cool places” without one.

Suman confirmed that “the plan is this year” despite the lack of additional information regarding the opening date of the MetaMansion.

Suman advised traditional media skeptics to take a “deeper look” at what the industry has to offer after gaining a broader perspective on media brands’ entry into the metaverse.

“A lot of things are changing and evolving in real-time, and I think it’s too soon to have a verdict,” she said. “There’s a real opportunity for storytelling that is not traditional. To me, that’s what’s interesting.”

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