On January 5, 2023, Prada, the Italian luxury fashion brand, will debut its sixth unique Timecapsule NFT collection. On December 5, 2019, Prada debuted Timecapsule for the first time in Europe. The Timecapsule has previously released a new physical shirt on the first Thursday of every month, which was only available online for 24 hours. Each garment’s complimentary NFT serves as an invitation to join the Prada Crypted NFT community.
The most recent Timecapsule drop #37 from NFT will feature a collection of shirts with prints from the 1960s and 1970s archive of Italian photographer Enzo Ragazzini. The shirt for January, titled “Interferenza Ottica Art Print By Enzo Ragazzini 1969,” will feature a design created in 1969 for Enzo Ragazzini’s exhibition at the Institute of Contemporary Arts in London using the optical interference technique and mechanical devices of his own invention. This work was digitized in 2017. The Prada logo appears on the front pocket of the shirt, while “January” is printed on the back transfer.
As with their Spring Summer fashion show, one lucky Prada Timecapsule NFT Holder and a guest will be treated in Milan for a Prada-exclusive event, which will include an invitation to the Prada Menswear Fall Winter 2023 fashion show on January 15. In the Prada Crypted Discord Community, additional information will be shared. With the global adoption of the metaverse, fashion companies must change their marketing strategies. According to Forbes, “scarcity is the cornerstone of both the luxury market and NFTs.” Similar to the fashion and art industries, NFTs are focused on collectibles. NFTs offer a new level of exclusivity and the ability to transform digital designs and collections into extremely rare, valuable, opulent, and one-of-a-kind collector items. Previously, customers’ self-expression was restricted to the physical sphere; however, it is fast merging with the virtual. The most elementary instance of a product NFT is when the asset is the digital twin of a physical product and has its own value.”
Customers in Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China Mainland, Cyprus, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Hungary, Ireland, Italy, Japan, Luxemburg, Monaco, Netherlands, New Zealand, Latvia, Lithuania, Malta, Norway, Poland, Portugal, Republic of Estonia, Republic of Korea, Romanian, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey, United States are able to purchase the Prada Each drop is limited to fifty items. To be eligible, you must have a Prada Timecapsule NFT in your wallet that you purchased directly from Prada or on the secondary market; be a member of the Prada Crypted Discord; and be verified as a holder via and have a green checkmark to verify it.