Global fashion retailer, PrettyLittleThing has officially started its journey into the metaverse with the release of their initial virtual model. Presently, the virtual girl is shaking some of the hottest trends of the season on the PLT website. Well-known as a creative and leading brand, this fashion retailer is presently trying to connect the gap between the real world and the digital world.
As a community-based company, PLT aims to involve their fans and followers in the creation process. This social-led brand is holding a great competition to welcome the virtual model to the community. Currently, the model does not have a name and is called a “virtual girl”. Thus, PLT is arranging a contest to provide her an official name.
This contest is free for everyone, and participates with only a few simple steps. Mainly, fans should comment on the name of the virtual girl on the Instagram post revealing the release. Afterwards, PLT choose a winner and use that name for the virtual girl. Additionally, the winner will have the chance to become another virtual model presented on site.