Puma is the recent brand to buy a decentralized URL. The German sportswear brand changed its Twitter category to Puma.eth as well.
As reported by their OpenSea account, the brand has invested in different feline NFTs like Lazy Lions, Gutter Cat Gang, Cool Cats NFT and Catblox.
Big sports brands like Nike and Adidas made their first appearance in Web 3 with a lot of noise previously. Earlier, Adidas Original released an NFT partnership with BAYC, PUNKS Comic, and gmoney. While Nike bought the virtual sneakers and collectibles brand RTFKT.
Furthermore, Puma does not leave any stone unturned. Lately, they partnered with Gutter Cat Gang.
Speaking about the .ETH parishilton.eth and shaq.eth domain, rating boards are in the initial and second ranks particularly.
As reported by Dune Analytics, the ETH Name Service has a total of 724,096 ENS names made so far. Mainly, the highest number of monthly registrations happened in the recent months.
In addition, Unstoppable Domains, a rival to ENS, has more than 2 million registered domains. In addition, it lately released Login, a single-sign-on service for ETH and Polygon. Obviously, Web 3 users are additionally using decentralized URLs for digital identities, as DApps, wallets, exchanges, and more marketplaces support NFT usernames.
As stated by an ENS Medium post, every .ETH email is NFT, which can be simply connected to the ever-expanding NFT ecosystem. Some benefits of having an ENS name include the ability to get any cryptocurrency, tokens, or blockchain-based assets, plus pointing to a decentralized website and storing profile information like avatars, email addresses, or Twitter categories.