Rakuten, a Japanese e-commerce giant, has entered the NFT market with the launch of a digital collectibles marketplace.
According to a press release issued Friday, the company’s NFT platform will focus on sports and entertainment NFTs, such as those based on Japanese anime, television shows, and music.
Rakuten NFT is a service that facilitates the purchase and sale of NFTs in a range of areas, including sports and entertainment, such as music and anime.
The NFT marketplace wants to be a “one-stop” store through which intellectual property (IP) owners may construct their own websites for the release and selling of digital assets. By 2023 or later, Rakuten plans to provide a service for “peer-to-peer issuance and sale of NFT content” to IP holders worldwide.
Meanwhile, on the night of the announcement, the site was planning to launch two new NFT collections. One was inspired by the horse racing-themed comic Kurogane Hiroshi G1 Gekitoshi (2010 Series), which included illustrations by famed manga creator Hiroshi Kurogane, and the other by Ultraman anime CG elements.
Rakuten NFT will ultimately produce and sell the official J.League NFT collection, as well as the Rakuten NFT Art Gallery, which will include Rakuten NFT’s selection of original NFT artwork.
Non-fungible tokens, or NFTs, have become the current cryptocurrency obsession. Even though the cryptocurrency market has seen a significant decline in value, NFT sales have continued to grow.