Renault, the French carmaker founded in Paris in 1898, has decided to join a new physical world: the Metaverse.
Based on rumors, it seems that the Korean subsidiary of Renault is closing a major collaboration with The Sandbox, the queen of the metaverse.
It seems that Renault, as many other brands, has understood the importance of entering and taking place in this new digital and interactive dimension.
Renault entering the metaverse
Renault decided to sign a cooperation with The Sandbox because it is one of the best platforms in the phygital landscape.
The automaker has decided to take on this new challenge as the advancement and development of Web 3.0 is happening with disarming pace and staying away from it cannot be an option.
Therefore, with this collaboration, Renault Korea aims to define its presence in the metaverse by providing virtual automotive experiences based on its brand.
A real game to present Renault’s products in a different light, in a more modern and up-to-date perspective.
In fact, the metaverse provides entirely new tools and experiences which allow the potential purchaser to be engaged in a creative way.
These automotive experiences want to enrich The Sandbox platform, while at the same time enable Renault to reach a wider and younger audience.
Actually, the phygital world allows the audience of potential customers to expand powerfully in ways never seen before.
Cindy Lee, CEO of The Sandbox Korea, issued a statement regarding the agreement:
“This collaboration is a great example of a cooperation. The Sandbox can be developed without any industry boundaries. We can introduce new types of experiences which combine cars and digital assets in The Sandbox.”
Exact information about the scope of the cooperation and the nature of the experiences Renault will offer in the metaverse have not been published.
Brand lovers now simply have to be patient and wait for all the updates.
Cars and the metaverse
To provide a bit more content to this appealing news, it is worth noting that Renault is not the initial car manufacturer to decide to embrace the potential of Web 3.0.
In deed, there are currently many car companies that decide to put their products in the metaverse and offer new and advanced services.
For example, Japanese automaker Nissan used Metaverse to allow everyone to attend the release of one of its newest electric cars, ‘Sakura’.
The company launched a virtual world where potential customers could drive the car, and check out its features and looks. As reported by Nissan, this experience provided a chance to connect with new audiences like never. Besides, the company announced:
“We are excited about the future, and will continue to innovate new digital approaches for our products.”
Honda, on the other hand, started talking about its new metaverse this summer: Hondaverse.
It is designed for Twitch and is a virtual world in the popular video game Fortnite.
It is also worth mentioning that the reception of this new physical reality has not just been the car manufacturers, but also major companies belonging to other sectors.
In deed, there is talk of the metaverse in the world of fashion, entertainment and science as well.