Bjarne Melgaard has cooperated with NFTU to release 1,122 pieces of The Lightbulb Man NFTs. The renowned Norwegian artist showed each piece with unusual and subtle traits, making each NFT different from the other. Above all, Melgaard decided to keep his creations nameless for the initial time in his career. This allows new holders to choose a name which they can identify with, improving the ownership experience. The sale will start on January 11, 2022.
The well-known Norwegian artist has been creating in the art world for decades. Reputable art institutions such as MoMA and S.M.A.K., with New York Times and BBC have repeatedly celebrated and exhibited his work. However, not everyone can accept the sad expressions of this art rebel. Some of his works have been destroyed and censored. For example, many police reports have been submitted because his work being annoying and disagreeable.
Not surprisingly,Melgaard has been described as a paradigm disruptor, both in his artwork and in his approach. Previously, the Norwegian artist has digitized The Lightbulb Man using augmented reality. Also, he has organized virtual reality exhibitions. As a result, Melgaard appears to be a great candidate to conduct the art space to the metaverse. This digital art revolution provides NFT holders to be part of the digital art history alongside the artist.
Let’s not forget the role that the NFTU has played in this revolution. Given the growing public appetite for higher quality projects, Melgaard will surely benefit from an experienced partner to lead the market.