Rihanna, the multi-award-winning singer, is prepared to join the metaverse with her Fenty Beauty brand’s virtual cosmetics.
Following her breakthrough in the music sector, Rihanna started the cosmetics and skincare firm in 2017. She also turned it into a 570-million-dollar company in under four years.
The artist just filed a new trademark, according to US trademark attorney Josh Gerben. Rihanna’s Fenty brand, he says, will encompass virtual cosmetics and hair care products.
Future of Rihanna’s Fenty
So yet, the artist and businesswoman have been silent about her metaverse adoption. Rihanna, on the other hand, is likely to bring Fenty to Decentraland. In the virtual realm, Wrangler and Skechers have already developed virtual presences. It also hosts events like the Metaverse Fashion Week, which takes place in the final week of March.
There are, however, several wonderful alternatives to Fenty. The cosmetics industry, for example, might join The Sandbox, which is also home to performers and DJs like Paris Hilton.
Rihanna’s Branding Goals
With 1,600 sites in 17 countries, the brand has had a lot of success thus far. Rihanna created Fenty to cater to all skin types and tones. With Fenty Beauty and Fenty Skin, the singer hopes to inspire.
“There should never be a feeling of being under pressure. It should never be mistaken for a uniform. Allow yourself to take risks and take chances, and try something new or different “Rihanna has some advice for you. The Web3’s vibrant, adventurous, and ever-changing personality matches the businesswoman’s aesthetic choices.
We have no idea where she’s going to take Fenty in the huge metaverse. As a result, these and other fascinating questions continue.