Samsung takes the next step towards the Web 3.0 universe with the launch of Samsung US in Discord today. Following the successful launch of Samsung 837X, our immersive metaverse experience in Decentraland, and Samsung Superstar Galaxy on Roblox, the official Samsung US Discord server will go live on June 7 at 8:37 a.m. ET as a virtual destination to strengthen consumer relationships and foster a community of content creators. The Samsung US Discord server will give users with novel and unparalleled experiences by using the brand’s commitment to bold innovation and ability to push boundaries, both in the physical and digital worlds.
The Samsung US Discord server was designed for fans, gamers, and creators to interact and get access to exclusive items, events, non-fungible tokens (NFTs), and other Web3-based goodies.
On June 7, early members of the Samsung US Discord server will have access to the OG position for the first twenty-four hours. From June 7 to June 10, all fans will be selected at random for daily product giveaways in increments of 8, 3, 7, and then X. X will enable Samsung to keep fans guessing about what’s next, therefore rewarding their continuing support. Samsung US will also provide virtual representations of events taking place in the Samsung 837 venue and Samsung Odyssey gaming experiences.
“Using virtual communication platforms like Discord, we can establish a community where both current and new Samsung fans may congregate. We get to explore this new frontier alongside these fans as they anticipate an NFT drop, an exclusive product giveaway, or a virtual event, allowing us to experiment, learn, and ultimately shape the future of our metaverse – it’s incredibly exciting! “Michelle Crossan-Matos, chief marketing officer for Samsung Electronics America, said.
As the primary channel for Web 3.0 and metaverse experiences, more than 100 million users use Discord to socialize and communicate with friends and communities. The establishment of the Samsung US Discord server signifies the company’s entrée into the Web 3.0 and metaverse domains. Since January 2022, the brand has used the metaverse to promote consumer education and engagement via immersive, interactive experiences centered on its strategic pillars of sustainability, personalisation, and connection. Samsung has offered six themed quests and livestreamed events on Decentraland and Roblox, such as concerts, mixed reality dance parties, user-generated NFT art, and digital wearables.