The world-famous luxury British department store Selfridges is stepping into the NFT world. On January 28, this brand’s NFT clothes series will be available exclusively at the flagship Selfridges store in Oxford Street, London. They are the initial NFT to sell in their physical store. This is a pioneering moment for Selfridges to enter the digital marketplace.
Still, luxury costs money, and Paco Rabanne NFT clothes range from £2000 to more than £100,000. Containing 12 several designs with 56 NFTs in each design in the Selfridges sale.
In addition, different designs are part of the luxurious Paco Rabanne non-wear series, that is suitable for NFT clothing.
The entry of the Selfridges into the NFT world is a good sign of the performance of NFTs. This is one of the largest department stores around the world. At 112, at the same time, it is interesting to see this department store steps towards the digital future. Maybe Selfridges will open a metaverse store one day.
The whole project cooperates with the work of artist Victor Vasarely, which includes designs by Paco Rabanne. This is an attempt to combine familiarity with the physical shopping and the digital fashion industries.
