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Shira Lazar, Deepak Chopra introduce NFT collection with focus on mental health

Shira Lazar, Deepak Chopra introduce NFT collection with focus on mental health

Peace Inside Live co-founder Shira Lazar, the digital wellness agency Peace Inside Live announced on April 12 that it will launch “The JOMO Effect,” a charity NFT campaign on Magic Eden in May in support of Mental Health Awareness Month.

The initiative, whose collaborators involve TimePieces, Deepak Chopra’s Seva.Love, and Polygon Labs, will feature artwork from 40 NFT artists based on the concept of “JOMO,” or the joy of missing out.

All proceeds generated from the primary sales of the May 10 mint will be donated to five mental health charities.

Those who create pieces from the campaign will be rewarded with benefits and amenities, as well as given airdrops of unique artwork from the well-known NFT initiative Adam Bomb Squad. Additionally, they will have the opportunity to participate in an exclusive online meditation session with Chopra.

Further investigation

Lazar, co-founder of Peace Inside Live and a consistent proponent of both Web3 technology and mental health awareness, began generating concepts for a mental health journal almost a year ago.

This concept snowballed into The JOMO Effect, a mental health NFT campaign featuring the work of forty artists, including Allison Dayka, Ashira Art, Brian Fanzo, Brittany Pierre, Gabe Weis, Krista Awad, Naibo Visuals, Postwook, Sierra Nawabi, The Ascendant, and others.

The blind mint will take place on May 10, will feature local artists, and will cost each participant 30-40 MATIC.

Except for a three percent transaction fee from Pledge, the non-profit fundraising platform handling the initiative’s logistics, all proceeds from primary sales will be donated to five international mental health organizations: Aakoma Project, Half The Story, The MINDS Foundation, LOVELOUD Foundation, and the American Foundation for Suicide Prevention.

“Each of [these charities] really focuses not just on overarching mental health issues, but on representation and making things more accessible to communities who don’t typically get access to these tools,” Lazar said.

Partners in the campaign include TimePieces, Unstoppable Domains, PolyDoge, Intentional, Adam Bomb Squad, and House of First. Each of these groups will promote the mint in their Discords and give NFT users special tools.

For instance, TimePieces will offer a place at an IRL TimePieces event and Seva.Love offers an exclusive online meditation session with Chopra and the staff from the Chopra Foundation.

various levels of holders (those with five or more NFTs or those who collect the entire set from all forty artists) will be eligible for various perks.

​​”We’re excited to partner with some of the top companies and artists in support of mental health,” Tiffany Huang, marketing lead at Magic Eden, said. “It’s a topic that isn’t talked about often enough in Web3, but it’s really important. Magic Eden’s role is to make sure we’re bringing partners together to amplify their mission, and we’re proud that we can help them shine.”

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