The producer of Siempre Tequilas, Siempre Spirits, has announced the appointment of Bored Ape #5132 “Chido” as its global ambassador.
The highly-rated independent brand depends on hard effort and a highly rated real product rather than a celebrity. As a consequence, Siempre chooses “Chido” as their egalitarian ambassador, according to their beliefs.
“Keeping very serious about our tequila, while being able to shine bright and have a bit of fun, is very true of Siempre. We see an incredible parallel between Chido the ape and our brand,” said Alex Lacroix, Co-Founder of Siempre.
“We have always wanted to put forth something or someone that exudes the same traits that Siempre embodies, and we felt that Chido the Bored Ape was a perfect fit,” Lacroix added.
Chido will also act as the BAYC’s bar’s unofficial mixologist. For any Bored Ape, he’ll brew delightful tequila-based drinks. He’ll also use his “star power” to tour the globe, make special appearances, and promote Siempre Tequila. Additionally, promote the idea that persistence and being loyal to one’s principles may go a long way.
Monica Sanita, Siempre’s Co-Founder, hinted about possible licensed releases. “Expect pop-up bars, special merch collaborations, and all sorts of fun, creative stuff,” she said.