On Thursday, Skechers, an American footwear company, revealed that it has entered the metaverse via a new contract in the Fashion District of Decentraland. The California-based sportswear trader filed a number of international trademark requests to sell virtual goods like shoes and clothing as well.
The third-largest sports shoe brand in the world is the initial company to sign a contract in Decentraland’s Fashion District. Skechers has leased 5,000-square-foot of virtual space to build an experimental store on the Fashion Street Estate in Decentraland.
Michael Greenberg, President and Co-founder of Skechers, said this deal was an investment in the future of the lifestyle brand.
“We look forward to launching on this virtual era, and looking for creative ways for our brand to communicate with new customers and audiences by launching the new Skechers experience”.
Inside the Decentraland metaverse, users can generate, experience, and monetize their content and applications. They can also purchase pieces of land on which they can build and generate income. The virtual space in Decentraland is named “LAND”. It is an NFT asset held under an ETH smart contract. LAND consists of two packages. These packages can be buying using MANA, Decentraland’s cryptocurrency token.