Designed to propel gangs of London forward Fans and VIP members of the series’ universe, each NFT gives special access, exclusive experiences, and never-before-seen stuff to those who carry it in their digital wallet. The unique artwork was created by Ferenc Nothof, the storyboard illustrator for Season 2 of Gangs of London, and depicts the show’s major characters. Designed in collaboration with AKQA, gangs of london Sky takes its investigation of web3 marketing to a whole new level with the NFT collection. VIP members were granted 110 NFTs via a computerized ballot on the Gangs of London NFT Microsite.
Lucy Johnstone, Head of Marketing, Sky Entertainment, commented: “The development and mining of the NFT collection has been a complex and ambitious project. As a Sky-first, and with gangs of london Being a much-loved Sky Original, with a passionate fanbase, it was important we got it right. The team has done an amazing job of creating something unique and special that speaks to fans and provides value to our customers.”
Joshua Lim, Creative Director, AKQA said: “Collaborating with Sky On has been an exciting journey gangs of london, exploring what the future holds for better entertainment experiences, and taking the first step into a new landscape together. We realized that embracing the emergence of NFTs would allow us to blur the lines between the physical and storytelling worlds, further immersing viewers in the world of the show and ultimately creating an unprecedented experience that will shape the future of entertainment .”