Snoop Dogg’s career has lasted longer than that of almost any other performer. The legendary LBC, forever associated with hip-hop and rap music, has continued to set the bar high long after his initial career had ended. Incorporating metaverse developments were inevitable.
Snoop is a major player in the NFT sector and a seasoned veteran of blockchain-based music ventures. Snoop has reconstructed Death Row Records as a Web3 business, released many NFT mixtapes, and made a multimillion-dollar collection with Gala Music. Because of this, people pay close attention whenever he performs any NFT motions. That’s why his new project with Billy Ray Cyrus and The Avilla Brothers is starting to get some attention from NFT enthusiasts and regular consumers alike.
Using the innovative services of the metaverse concert company Animal Concerts, Snoop, Billy Ray, and The Avilla Brothers will bring their hit song “A Hard Working Man” to the blockchain in 2022. As part of a larger endeavor, the group’s single has been adapted into a variety of forms, including a PFP collection, a gamified NFT experience, and a tokenized rewards scheme.
A hard-working NFT collection
Unlike other NFT projects, “A Hard Working Man” was made with fan participation in mind from the beginning. Using a gamified drop experience that awards unique redeemable, the collection covers community building and asset utility.
The overall message of the PFP collection echoes the sentiments expressed in “A Hard Working Man,” praising the virtues of classic Americana. Each NFT has Snoop and Billy Ray in work attire. Snoop and Billy Ray adopt the garb and mannerisms of their blue-collar personas whenever they play skilled labor roles, whether as electricians, construction workers, farmers, or even doctors and firefighters.
Signing up for the three-tiered drop is possible via Discord, but Animal Concerts, the true mastermind behind this endeavor, has taken things a step further by offering a gamified platform for fans to gain points and win prizes. By joining the “A Hard Working Man” allowlist, members can accomplish several missions to gain points that will position them on a shared scoreboard. Those atop the leaderboard are eligible to receive more than 100 free NFTs. This innovative feature was already operational at the time of writing, bringing fans into the fold far before the major sale date (TBD) was revealed.
Participants in the drop will have the chance to acquire many more than a single token, therefore the “A Hard Working Man” collection emphasizes more than the potential profitability of NFTs. True fans of the Snoop x Billy Ray collab can pick from a variety of incentives.
Only a select few of the people who obtain an NFT from the next collection will have the chance to win exclusive concert tickets, backstage passes, and vacation packages to party with Snoop. Holders will also be eligible for bonus prizes, member events, and access to Snoop and Billy Ray’s Animal Concerts-powered metaverse performance.
An Effort Towards the Creation of Future Metaverse Music
The collection’s involvement of such a famous face is certainly a big deal for the future of NFTs, but “A Hard Working Man” exposes more than meets the eye. This is one of Animal Concerts’ biggest projects to date, and it’s a great example of how Web3 can help creators and IP owners work together with fans to build a stronger, more supportive community.
When asked about the power of the Web3 artist-fan connection, Animal Concert CEO Colin Fitzpatrick said that fans may now make “concrete bets” on neglected musicians they consider to have potential. Everyone with a serious interest in music is constantly learning about brand-new groups. One band after another, you believe to yourself, “They’re going to be huge.” “according to an interview Fitzpatrick gave to nft today. “That opportunity is fantastic, right? “To say, I’m gonna buy in now, and they’re going to blow up. And I have proof that I was right in the beginning, and maybe I can even benefit financially from royalties.’ That’s a complete game changer.”
Beyond the benefits of NFT connectivity, Animal Concerts aims to fill a specific need in the Web3 music market. Fitzpatrick calls the group a “next-generation traditional/metaverse record label” to reimagine the possibilities of live performances in a world where technology is native.
“We’re democratizing concerts because we can bring them to everyone all around the world on any device. Not just the few who were lucky to get a ticket to their favorite band in a small city,” said Fitzpatrick. “And I think that’s a really cool thing. Because we enable artists to deliver once-in-a-lifetime fan experiences online and in the metaverse, and then we work with them to create and launch [NFTs] on their behalf.”