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Snoop Dogg joins Roobet as “Chief Ganjaroo Officer”

Snoop Dogg joins Roobet as Chief Ganjaroo Officer

The famous rapper takes his next step into the Web3 world with cryptocurrency gambling.

Strange things get along with crypto. Today, Roobet, a platform for playing crypto casino games, announced a collaboration with the famous musician Snoop Dogg.

“Turns out, I’ve been a kangaroo this entire time,” Snoop Dogg said in a surreal press release, referencing Roobet’s kangaroo mascot. “These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment.”

Despite being illegal in several countries, including the United States, Roobet, which was launched in 2019 as a division of Raw Entertainment B.V., claims that over three billion wagers have been bet on the site.

“Roobet took amazing care of me even before they knew who I was, bringing the ultimate player experience, and I been sayin’ Roooooo ever since,” Snoop said. “We share the love of doing new things, and we care about our fans—so we’re gonna change the game and do it better than it’s ever been done.”

Snoop Dogg is no stranger to crypto and the growing metaverse. In 2021, someone paid $450,000 for a lot in The Sandbox next to Snoop Dogg’s virtual home. This made waves in the industry.

Last summer, Snoop Dogg worked with Food Fighters Universe—a startup co-founded by crypto entrepreneurs Andy Nguyen, Kevin Seo, and Phillip Huynh—to launch Dr. Bombay’s Sweet Exploration. The NFT-themed restaurant was described as a “immersive retail dessert experience” and joins Food Fighters’ other Bored Ape Yacht Club-based Web3 eatery venture, Bored & Hungry.

Roobet aims to leverage Snoop Dogg’s international fan base and has planned several events and raffles to commemorate the collaboration, such as a meet-and-greet and backstage passes.

“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary,” Roobet co-founder Matt Duea said in a statement.“Together, we’re going to truly revolutionize the online entertainment experience.

“Our community means everything to us, and we’re committed to providing them with the most exciting and immersive online casino experience out there,” Duea continued. “With Snoop by our side, the future of digital entertainment is looking brighter than ever.”

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