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Snoop Dogg says Death Row Records will be the first NFT hip-hop record label


“I’m not leaving this room until Snoop Dogg joins,” Snoop said in a room named “I’m Not Leaving This Room Until Snoop Dogg Joins,” established by Clubhouse user Will Weinbach following Super Bowl LVI.

“We will be putting out artists through the metaverse,” Snoop explained. “Just like [Death Row] broke the industry when we was the first independent to be major, I want to be the first major in the metaverse.”

Snoop’s purchase of Death Row Records from Blackstone’s MNRK Music Group (previously eOne Music) gives him access to the label’s IP, trademark, brand, and logo However, he is still in the process of acquiring the Death Row music collection, which should be completed shortly.

Snoop Dogg’s Death Row Mix promptly sold out (Updated 14 March 2022)

Snoop Dogg’s Death Row Mix: Vol. 1 sold out in a couple of seconds. The NFTs were collected by 1,000 collectors for 100 ETH apiece.
The whole website collapsed as a result of this spectacular and trustworthy sale.

On Monday (March 14), Snoop released Death Row Mix: Vol. 1 as NFTs on the new Web3 music startup Sound XYZ, characterizing it as a nearly half-hour DJ mix of “bits and pieces from my friends and family for you to enjoy.” “Give yourself a few minutes to add your own verse,” Snoop said. The 1,000 limited edition NFTs of the mix had sold out in less than an hour, and the website had crashed, but a secondary market had emerged, according to Sound XYZ on Twitter.

After the iconic brand and catalog were bought last month with the promise of changing it into “an NFT label” operating in the metaverse, fans were stunned this weekend to learn that certain crucial records were missing from all streaming platforms. Snoop seems to have removed Dr. Dre’s 1992 debut The Chronic, Snoop’s own seven-times platinum 1993 debut Doggystyle, and Kurupt and Daz Dillinger’s Tha Dogg Pound project’s 1995 Dogg Food from streaming services.

By purchasing a limited edition NFT of the song, fans may secure a permanent seat in the crowd. Where you sit is determined by the length of your support.

‘The Chronic’ and ‘Doggystyle’ are two essential albums from the label that have gone since Snoop Dogg bought them.

About Nicolle

She is an Indian Freelance writer. She loves thinking, learning, and writing about all things Web3.

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