Candy Digital and Palm NFT Studio, two well-known companies in the sports digital collectible industry, have merged to form a single entity called Candy Digital.
The goal of the merger is to combine their resources, technology, and licenses to drive innovation, scalability, and operational efficiency in the blockchain-based technology space.
Scott Lawin will continue as the CEO of Candy Digital, while Daniel Heyman, the co-founder, and CEO of Palm NFT, will join as president. The merged company aims to redefine brand experiences by focusing on co-creation, loyalty rewards, and community engagement.
“Over the past two years, Candy Digital and Palm NFT Studio have pioneered breakthrough digital experiences and crafted innovative creative tools, connecting fans to some of the world’s most captivating content,” said Lawin.
“Together, we’ll accelerate our mission of defining a new category of brand experience that focuses on co-creation, rewarding loyalty and connecting communities.”
Heyman added: “Palm NFT Studio was founded to help artists, creators, and fans build new ways to connect. Over the course of the past two years, we’ve cultivated some of the largest communities in Web 3.0, and developed the technological infrastructure for some of the space’s leading projects on the Palm network.
“Candy Digital and Palm NFT Studio’s unified technology platform scales our ability to create transformative experiences for fans. We look forward to working with Candy Digital to build the next generation of digital media and engagement.”
Candy Digital has partnerships with Netflix and Warner Bros Discovery and has minted two million collectibles and facilitated half a million transactions to date. The merger is expected to accelerate the sustainable growth efforts of Candy Digital following a period of uncertainty.:
Content Source: sportspromedia.com