People who use TikTok are learning more about monkeypox. The app is used by doctors to give medical advice and dispel harmful ideas. Some people use it to fight against prejudice and social stigma. Some people are writing about what it was like to be a patient. Dr. Carlton Thomas, who has more than 270,000 fans, has been putting out videos about monkeypox since June. “I think that hearing real-time suffering and seeing people with real stories of what truly is happening helps dispel the false narrative that this is a painless disease and shows how truly serious it is,” he told Fast Company.
Like in the early days of COVID-19, Thomas is one of many medical experts who use social media to spread information about vaccinations, warn people about risks, and fight misinformation. “People are very worried about getting monkeypox in everyday life,” said Dr. Katrine Wallace, who has over 268,000 followers and is known as the “OG TikTok epidemiologist.” “In a normal situation, it’s not very likely that you’d get monkeypox.” People are turning to social media to share important health information because services like telemedicine and virtual therapy are more accessible than ever. It’s open to everyone, and experts can help people and answer questions quickly.
Starbucks is moving forward with its plan to add NFTs to its rewards program. In May, the company said that it wanted to join Web3, which has decentralized and token-based economies. Howard Schultz, the founder of Starbucks and the interim CEO right now, told investors about the plan on a call, according to TechCrunch:
“We have been working on a very exciting new digital initiative that … we will reveal at Investor Day. We believe this new digital web3-enabled initiative will allow us to build on the current Starbucks Rewards engagement model with its powerful spend to earn stars approach while also introducing new methods of emotionally engaging customers, expanding our digital third place community, and offering a broader set of rewards.”
Schultz talked about how important it was to market to younger people and said that he thought the coffee-themed NFTs would bring in new customers. He said, “We don’t want to be in a business where our customer base is aging and we have a less relevant situation with younger people,”