The NBA’s collectible marketplace, which began to flourish in the NFL nearly one year ago, resumed after the advent of Kevin Durant.
Even as the crypto market suffers, NFTs continue to generate significant revenue. OpenSea, the top NFT marketplace, broke its one-month record the previous week with $3.5 billion in sales so far in January, in just half a month.
And in particular, an early NFT series has been revived in the last 30 days: NBA Top Shot, the NBA License “Moments” on the Flow blockchain from Dapper Labs.
In the NFT world, PFP (profile) series such as Bored Apes, Meebits, and World of Women reap most of the ads and headlines. But NBA Top Shot was broadly seen as the collection which began the mainstream of NFT madness in March of the previous year. Later, the NFT market shrank the previous June, and when NFTs rose again in August after the announcement of the death, Top Shot lost its luster. Many deep-seated people in the NFT community saw Top Shot as “NFT lite” because it was specially designed to absorb norms and allow them to buy with dollars.
Presently, it appears like it’s coming back, and NBA star Kevin Durant might thank him.
The secondary market sales of the series have increased by 72% in the last 30 days, according to CryptoSlam data, with $53.8 million.
In the current week, NBA Top Shot released a new TV and social media ad campaign featuring Durant, providing purchasers of Top Shot packages a free Durant NFT “moment” for the first time.
