Ready, the world’s biggest distributed web3 gaming environment on mobile, today announced a new partnership with SmileyWorld, the lifestyle brand that pioneered the use of Smileys in technology, and EPIK Prime Team, a leading global licensing business that puts brands in video games. The firms will collaborate to produce virtual fashion ensembles for the Ready Games’ app ICON Avatar Fashion Universe. This will be Ready and Epik’s third collaboration with NFT, with their last collection selling out throughout DCentral Miami’s weekend.
“Ready’s innovative NFT technology provides brands and creators the opportunity to elevate fashion collections in the digital space” explains Christina Macedo, COO of the Ready group, ” Our vision is for our players to be able to express themselves through clothing and game assets. The Smiley World brand’s influential smiley emoticons couldn’t have been a more perfect fit for our first animated textured NFT fashion collection. This collection is fresh, playful, and wonderfully iridescent — truly brilliant!”
With Smiley’s 50th anniversary approaching, the ICON collaboration will add to the celebrations by offering an exclusive collection of SmileyWorld virtual gear. In April, ICON app users will be able to add 21 SmileyWorld products to their virtual fashion closets and use them to construct their virtual presence on the avatar creation and social networking platform. ICON and SmileyWorld will hold an external auction on the Epik marketplace for six unique NFT products, including one epik finalé outfit.
“Launching a collection of SmileyWorld virtual fashions with Ready Games is an exciting leap into the metaverse for The Smiley Company,” states Lori Heiss-Tiplady SVP Digital at The Smiley Company. “The ICON app is the perfect launching pad for digital fashions from our lifestyle brand born in the digital universe and built on self-expression. The animated patterns and avatars made possible by Ready’s ground-breaking technology will allow users to express their moods in a bold new way with SmileyWorld, and the NFT auction of rare pieces powered by EPIK will be a key moment in our 50th-anniversary celebrations.”
About Ready Games
With over 3000 games and over 2 million creators, Ready was launched in 2016 to build mobile-first tools and technologies that democratize game creation. In 2021, the firm extended its portfolio with the addition of the Ready Games Network and the $aura token to enable web3 mobile games and NFT creation tools. To learn more about The Ready Games, please visit ready. gg.
The Smiley Company contributed to the development of a new global language in the late 1990s by creating the “Smiley Dictionary,” a list of Smileys that transformed ascii emoticons into something everyone could understand. Smiley’s emotions have been ingrained in our society, supporting youngsters in developing an understanding of themselves and their emotions (emotional intelligence). This influenced the digital language we use today and laid the groundwork for the way Smiley is used in technology. Giving us a way to express ourselves in ways that traditional languages cannot. Smileys ushered in a digital craze that continues to this day, with billions of them being circulated daily, transforming technology. SmileyWorld has developed engaging products and promotions for market-leading partners that offer a one-of-a-kind platform for self-expression, and by elevating this innovation to an art form, SmileyWorld continues to develop engaging products and promotions for market-leading partners that offer a one-of-a-kind platform for self-expression.
Epik is the world’s biggest licensing firm, integrating hundreds of the world’s most prominent entertainment companies into video games to provide premium digital objects and experiences for over one billion players globally. Epik is the biggest global licensing firm for video games, bringing brands inside games to create premium digital objects and experiences for the world’s over one billion gamers. Epik is widely acknowledged as the industry leader in blockchain partnerships for premium licensed digital collectibles, near-future technologies, and unique experiences, all of which are powered by Epik’s proprietary cross-chain technology. Epik was the first and only non-financial technology company to engage in non-financial technology deals with AAA gaming developers. Among the clients are ViacomCBS, Warner Music, Garena, Tencent, and Universal.