Vice Media Group recently announced their new residence in the Decentraland metaverse. This is the initial construction within the metaverse finished by a big architectural powerhouse: Bjarke Ingels Group. The Vice Decentraland Command Center is truly an architectural marvel and a turning point for all metaverses. Via ViceVerse, BIG architects currently bring their world-famous talents to the world of metaverse.
The new HQ will act as the company’s new creative lab, with VMG’s Virtue making a start. They feature the creative agency Vice, which currently cooperates with some worlds largest companies, such as Logitech, L’Oreal, Converse, Beats by Dre, and others. Besides, they lately collaborated with Coca-Cola to auction the company’s first-ever NFT.
While they keep on helping global brands navigate the metaverse and NFT space, it makes perfect sense to have a symbolic landmark in Decentraland. Virtue will at the present hold meetings, demonstrations, and presentations in the digital HQ. This place provides them to present new ideas to customers by showing them on the spot.
Vice Media Group has many brands and companies that cover technology, food, music and general news. These four companies are Virtue, Pulse Films, Vice Studios, and Vice Distribution. While these brands have 29Rooms, Unbothered, Somos, and Refinery29. In total, their production centers around the world generates more than 2,400 pieces of content each week, in 25 various languages.
Before the release, numerous big companies stepped into Decentraland. Samsung owns a flagship store in the metaverse, while JP Morgan has its Onyx store in Metjuku mall in Decentraland.