The first Decentraland Fashion Week has arrived, and prominent names from across the world, including Tommy Hilfiger, will adorn the virtual runways.
Decentraland Metaverse Fashion Week
The first edition of Metaverse Fashion Week has here, and everyone in the fashion and Web3 sectors is excited. During this event, you’ll see Web3 lovers who don’t care about fashion paying close attention and keeping up with the latest happenings. Many fashionistas who are worried about Web3 and the Metaverse will try to utilize the technology to enjoy the experience.
From March 24th through March 27th, 2022, Decentraland will bring together Metaverse and fashion industry enthusiasts. It will be the first time that members of both tribes have had the opportunity to experience what it is like to be in the other’s territory.
Throughout the four-day fashion extravaganza, Decentraland will hold a variety of runway presentations, pop-up shops, after parties, and fashion brands displaying digital fashion goods on walking “avatars” across the virtual catwalks.
You can start participating in the Metaverse Fashion Week on Thursday, which is the first major fashion event in the Metaverse. It is entirely free. Simply sign in to your Decentraland account and go to the right location.
The idea of Decentraland’s Metaverse Fashion Week has grabbed the interest of businesses, and a number of fashion giants have agreed to participate.
Tommy Hilfiger will go all out at Metaverse Fashion Week.
Tommy Hilfiger is a well-known fashion brand, and the firm has announced its involvement in the upcoming Metaverse Fashion Week, which will take place on Monday, March 22, 2022. They also had great plans for the fashion show.
In February, Decentraland launched the Metaverse Fashion Week. According to the statement, the inaugural fashion week will include brands such as Jacob & Co, Dolce & Gabbana, Selfridges, The Fabricant, and others.
According to Decentraland, Tommy Hilfiger will also be attending fashion week. Despite this, the American design house did not confirm its participation in the Decentraland Metaverse Fashion Week until March 21, 2022. “Metaverse Fashion Week exemplifies the brand’s commitment to digital innovation and the development of new consumer channels,” the company stated in a statement.
Tommy Hilfiger: The Next Big Thing on Web3?
According to reports, Tommy Hilfiger’s participation at Metaverse Fashion Week is the first step towards an innovative Web3 strategy. In addition, the design firm established a partnership with Boston Portal, a marketplace that offers a “virtual lifestyle and cultural playground in Decentraland.”
At Decentraland’s Boston Portal, a Tommy Hilfiger store will open shortly. NFTs will be earned for purchases made on the Tommy Hilfiger website, and holders will be able to redeem their NFTs for matching “real things delivered straight to the customer’s door” after making a purchase.