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This is how Gucci opened a store in the Metaverse: through the sandbox

The gucci Vault, a “online concept store,” is using the sandbox game to develop its virtual world. People may purchase, own, and utilize Metaverse fashion products designed by Gucci designers here in their own sandbox experience. Using the Ethereum blockchain, users may create, own, and monetize virtual worlds in Sandbox.

Sources say Gucci has bought unknown property in The Sandbox and will create an interactive fashion experience based on Gucci Vault. An experimental environment designed by Gucci’s creative director, Alessandro Michele, the Gucci Vault houses the brand’s Metaverse initiatives. NFT projects and the Gucci Vault Discord server.

However, Gucci did mention on its Discord channel that it was working on producing immersive experiences for The Sandbox, but did not disclose any other details. Adidas, Warner Music, and the Bored Ape Yacht Club join forces with the high-end Italian luxury apparel brand to build a virtual environment in the metaverse.

Adidas Originals and Prada announced a cooperation in January for the Prada re-nylon collection in the Metaverse, which will be available in the real world. Gucci was the first premium brand to use NFTs, with a one-of-a-kind Aria film auctioned off via Christie’s being the first example.

About Tiffany Ellis

She is a smiley curious writer from the USA. She loves Cryptocurrencies, Arts an also NFTs.

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