Tiffany & Co., one of the most top names in luxury goods for more than a century, is releasing a collection of NFTs.
The jeweler hinted at its future sale, which is set to start on August 5th, by tweeting out a pixelated grid that revealing: NFTiff.
The tweet also revealed the price of 30 ETH (just more than $51,000 at today’s prices).
An image shared by the influential NFT trader Cozomo de’ Medici points to a description of NFTiff, which stated that the offering is a collection of digital and physical pendants, created for crypto owners of CryptoPunk which look like the NFTs they own now.
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The website the tweet links to mention the offering will have a limited supply of 250. NFTiffs, the initial NFT product presented by Tiffany & Co., comes after the company has flirted with accessing deeper into Web3 for months.
In March, Tiffany & Co. entered the NFT world for the initial time with the buy of an Okapi NFT from Tom Sachs. The luxury goods retailer reportedly bought the NFT for $380,000 and has since posted it as the company’s profile image on Twitter.
The following month it dropped TiffCoins, a limited-edition collection of gold coins which launched on April Fools’ Day. The solid gold coins were limited to a total of 499 in production and were individually struck.
“No, we are not releasing our own digital cryptocurrency,” Tiffany & Co. announced on its website. But these limited edition 18k gold coins are a modern version of our Tiffany Money and celebration of our history”.
In addition, in April, Tiffany & Co. created a pendant for Alexandre Arnault, the company’s executive vice president of product and communications, which shows the resembles of CryptoPunk #3167, that he owns. It was made of rose gold encrusted with sapphires, ruby, and yellow diamond.
The NFTiffs’ page shows a statement at the bottom saying it’s “powered by Chain,” a blockchain-based tech company established in 2014 which has got funding from companies likes Capital One, Nasdaq, and Visa.