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UBank Joins Upstream to Offer Web3 and NFTs to Members

UBank Joins Upstream to Offer Web3 and NFTs to Members

UBank has teamed up with Upstream to become the first traditional bank to give its customers access to Web3 and digital collectibles (NFTs).

Horizon Fintex (Horizon) and MERJ Exchange Limited’s revolutionary trading app for digital securities and non-financial assets (NFAs), Upstream, has welcomed UBank, a community-focused relationship bank (MERJ). UBank is the first traditional bank to use a Web3 community-building strategy that lets members trade digital collectibles (NFTs) and trade them in for unique perks and experiences. UBank plans to start its venture into NFTs with a limited release for VIP customers. This will be followed by bigger projects that are open to all UBank customers. You can find more information at

The focus on relationship banking at UBank improves the customer experience and helps to shape the future of community banking. Since it opened in 1961, UBank has given customers a human experience that is often missing in the banking industry. As part of UBank’s “heart-first” approach to banking, team members volunteer once a month through the “Go Group” service program. Also, UBank puts on an annual concert series called “Good for Country” in Lufkin, Texas, with proceeds going to the East Texas Food Bank. Through the Upstream partnership, UBank’s goal of building communities is moving into the Web3 space.

UBank CEO Shana De Paoli says, “Serving our community in creative ways is at the heart of who we are and what we stand for.” “By giving our members access to blockchain technology, we can offer unique customer interactions and digital perks like tickets to our “Good for Country” concert and other experiences powered by Upstream’s platform, which is easy to use, regulated, and good for the environment.”

Upstream, a market on the MERJ Exchange, is the first national securities exchange to offer NFTs. The real-time trading app lets users create blockchain wallets inside the app, uses well-known payment methods like PayPal, and has no gas fees. Upstream is different from its competitors because it puts compliance first, has FDIC-insured US dollar accounts, KYC/AML checkpoints, and transactions that are protected by biometrics.

“As a regulated MERJ Exchange market, Upstream is in a unique position to help financial institutions like UBank and other major brands that want a safe way to get into Web3 and NFTs,” says Mark Elenowitz, co-founder of Upstream. “Upstream is focusing on NFTs that are based on user experience and are easy to use, which are two things that are often overlooked in the fast-paced NFT space.”

UBank joins a growing list of entertainment, sports, and music powerhouses like NBA Hall of Famer Dominique Wilkins, NBA All-Star Penny Hardaway, NFL Hall of Famer Edgerrin James, Antrel Rolle, Beatclub/Timbaland, BRON Studios, Ruffnation Entertainment, and others. If you want to add Web 3.0 digital collectibles and memberships (NFTs) to your brand, go to or write an email to [email protected].

About UBank

UBank is a relationship bank that focuses on the community and is paving the way for relationship banking in the future. We think that people should bank with each other instead of banks. That’s why we’re working hard to make a new kind of banking experience that values, understands, and gives customers the tools they need to live their dreams and reach their goals right now. Since we started in 1961, we’ve made a strong set of products, navigated the constantly changing regulatory environment, and built a strong team of people who share our vision. We’re here to help you, your family, and your business get what you want. It’s really that easy.

When it comes to Upstream:

Upstream: Invest & Trade (

Upstream is a MERJ Exchange Market and a fully regulated global stock exchange for digital securities ( The exchange, which is powered by Horizon’s own matching engine technology, will let investors trade NFTs, shares in IPOs, crowdfunded companies, US and international equities, and celebrity ventures directly from the app: Issuers who want to join should send an email to [email protected].

About MERJ

Upstream, the MERJ Exchange (MERJ) is a fully licensed and regulated integrated securities exchange, clearing system, and depository for both digital and non-digital securities. MERJ is a member of the World Federation of Exchanges (WFE), a full member of the Association of National Numbering Agencies (ANNA), and a Qualifying Foreign Exchange for OTC Markets in the US. MERJ also takes part in the Sustainable Stock Exchanges Initiative.

About Horizon

Horizon is a financial technology (fintech) company that makes and runs global securities exchanges with an integrated suite of software for compliant issuance, management, and secondary trading of securities. Our in-house solutions bring Wall Street and Silicon Valley together to power the next generation of offering and trading securities in the United States and around the world.

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