Ubisoft Quartz is an NFT initiative by Ubisoft, and now that support for the Ghost Recon game has ended, the company is ready to expand Tezos support to other games.
Ubisoft’s luck with challenging games NFTs
Since NFTs became a thing, notable game designers’ NFTs products have failed to gain traction, with both purchasers and programmers expressing significant contempt for NFT titles. Ubisoft was involved in a controversy earlier this year over its NFT game.
When the poor success of Ghost Reckon was blamed on user apathy, a prominent executive of the company made a severe error by claiming that the game’s failures were due to players not “understanding or grasping the technology.”
Game developers and NFT stakeholders have used Ubisoft’s NFT struggles as a cautionary tale in a variety of ways. Since Ubisoft’s public NFT failure, a large number of NFT game makers have decided to dial down their ambitions for the time being.
The Ghost Recon Breakpoint game was published by Ubisoft, which used its Ubisoft Quartz platform to integrate Tezos-based non-volatile memory tokens into the game. During the preceding few weeks, Ubisoft’s NFT experiment saw the business issue a huge number of Tezos-based NFTs for its NFT game Tom Clancy’s Ghost Recon Breakpoint.
Tezos NFT support for this game will end soon, according to the company, and the final NFTs for Ghost Recon Breakpoint was sent on March 17.
The idea behind Ubisoft’s NFT effort was to use NFTs to sell in-game items like armor, firearms, and other items. Ubisoft has coined the moniker “Digits” for its NFTs, which will function as a deed of ownership for certain digital assets contained in the game.
Ubisoft’s recent announcement that it will no longer sponsor Tezos-NFT does not rule out the possibility that the firm could pursue NFT in the future. Quartz will exist in the future, and it may find popularity in new games.
Ubisoft’s website did not leave fans in the dark; the company said that “future drops will occur with additional games,” but did not name any titles. When we examine Ubisoft’s portfolio of games, which includes Far Cry, Just Dance, and Assassin’s Creed, it’s tough not to be optimistic.
Ubisoft was one of the first large game publishers to integrate NFT technology into an existing game, and the reception was mixed. Furthermore, crisis management was lacking when a Ubisoft employee sought to throw the blame for the project’s failure completely on the shoulders of customers.
Ubisoft’s approach might be rethought if it builds NFT games from the ground up or provides NFT help that benefits both users and creators.