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Ukrainian media will use NFTs to provide exclusive war content


Three of Ukraine’s most prominent media businesses have collaborated on an exclusive NFT collection. As a consequence, the digital assets will act as “NFT keys,” enabling viewers to access original content regarding the Ukraine-Russia conflict.

This holiday season, the digital Ukrainian news sites Novoye Vremya, Ukrainska Pravda, and Hromadske have collaborated to provide a collection of 10,000 “NFT keys.” Each digital asset, in essence, provides consumers with access to carefully selected information stored in a virtual vault.

The publishers will save original content on the NFT platform Vault. After minting, keyholders may browse the digital vault through the Vault website. There will be video, readings, and an exclusive weekly email blast from Ukrainian news agencies.

Vault attributes its one-of-a-kind content to “the publication’s brave team of journalists, photographers, and editorial staff.”

The NFTs will be available for $99.99 a piece shortly. Vault is renowned for using the well-known Solana blockchain. As a result, buyers will need to use a Solana-compatible digital wallet to purchase (such as Phantom). However, you may use Apple Pay to purchase a Ukrainian media NFT key using the Vault app.

“About eight million people around the world read us every day,” says Sevgil Mysayeva, Editor in Chief of Ukrainska Pravda. “We feel our responsibility to inform the world about the current situation in Ukraine truthfully and in time.”

The rumor regarding Ukrainian media’s “NFT keys” quickly gained traction. The whole media publishing NFTs sector increased at a dizzying speed during the preceding year. For example, the worldwide news outlet Quartz sold a share of NFT for about $1,800 last year.

Selling media as NFTs, on the other hand, entails dealing with sensitive topics. The Associated Press decided to terminate its inaugural NFT sale last month after getting a poor reaction.

The news company planned to air images of an overcrowded migrants boat traveling in the Mediterranean Sea. NFT collectors accused the squad of profiteering from the plight of needy migrants. The Associated Press swiftly withdrew the Tweet and canceled the purchase, alleging “Poor Imagery Selection.”

So yet, Ukrainian media outlets have declared no official release date for the NFTs, so keep an eye out!

About Nicolle

She is an Indian Freelance writer. She loves thinking, learning, and writing about all things Web3.

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